Shopify, the e-commerce platform, has implemented a new corporate directive emphasizing the use of artificial intelligence (AI) in daily operations. CEO Tobi Lütke informed employees that before requesting additional resources or hiring new staff, they must demonstrate that AI cannot perform the tasks in question.
Lütke highlighted that effective use of AI is now a fundamental expectation within the company. He encouraged employees to learn and apply AI in their daily work, considering this skill essential for growth and adaptation to technological changes.
This initiative reflects Lütke’s vision of the transformative impact of AI in the workplace, describing it as the most significant shift in his career. He urged employees to reimagine their roles with the inclusion of autonomous AI agents, fostering discussions and innovative projects.
Additionally, Shopify has implemented organizational changes in recent years to increase efficiency. In 2023, the company reduced its workforce by 10%, equivalent to a thousand employees, in response to an overestimated projection of e-commerce growth during the pandemic. In 2024, Shopify sold part of its logistics business and cut 20% of its staff, aiming to focus on its core competencies and improve operational efficiency.
These measures underscore Shopify’s commitment to integrating AI into its operations and promoting a culture of continuous learning and adaptation to technological innovations.
